Written By: Eugene Yeng?on?March 14, 2012 2 Comments
The argument over which is better in eCommerce systems: box or from scratch is of particular interest to the online entrepeuner setting up a website or even revamping their old site. The eCommerce package is the lifeblood of the online store. These packages can be as easy as a script to manage taking credit cards to a full service-shopping cart complete with customer favorites and suggested items.
Open source pre-packaged shopping carts are the simplest case scenario and might be suitable for a business with only a couple of products. Generally these carts are simply a checkout which leads the customer to a secure payment process. On the other hand a retail business with many products may need a customized solution.
In the online world a returning customer has immense value just as they have in the traditional shop. Voluntary email lists where shoppers receive alerts on sales or items of interest can boost sales and are one of the more advanced features of customized solutions. A retail store with various offers almost will benefit from an advanced and customized catalogue system as well.
A closer look at the available open source e-commerce systems online reveals that though there are many feature rich open source solutions available, customization is vital for almost any of the choices available. Unless the retail merchant is, also a web developer even the best of the open source solutions will need some adjustments to be optimized for the business. Systems built from scratch for a particular retail store can be just as cost effective since they are by definition, made to order.
Should the merchant decide they require a system built from scratch, the hardest part may well be that of choosing a developer. A developer not only comprehends the scripting languages required but they also must be able to understand the needs of the merchant. Developers must also be able to complete projects in a timely fashion as a retail store without a checkout stand is at a standstill.
Every online retailer is unique and not every store needs the most advanced and expensive checkout solution. One thing all online stores share is the need to be able to accept credit cards securely and display their merchandise to the visitors. A store with an easy to manage interface and secure customized checkout stand is likely to rate higher in customer satisfaction than one which is generic or difficult to shop.
Built from scratch eCommerce solutions may be the ideal choice for a merchant or store with a large product line. Out of the box solutions will usually require at least a considerable amount of customization for the individual store. An improperly set up cart or catalogue can be a detriment to the store and lose the merchant?s money.
When selecting between eCommerce systems: box or scratch it is wisest to not forget that the initial cost is only part of the equation. Customer experience and ease of use are essential for the successful business online and offline. A merchant who wants to maximize profits and present their products to the online shoppers in an easy to navigate fashion will often choose a customized built from scratch solution. Do check out this valuable resource on Ecommerce Website Design
e-commerce malaysia is able to enhance the effect of your website structure and content. refer to Internet Marketing Workshop for professional suggestions and recommendations.
Tags: Internet marketing
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