One of the most important things you can do when planning your online business is to make certain you choose the very best domain name possible. An example of a domain name that we should all be familiar with is yahoo.com, and that of course will take you to Yahoo?s website. When you decide to build a web page or have a website developed for you it is imperative that you choose a domain name that directly correlates with the specific niche market you will be entering. Choosing the correct domain name can actually mean the difference between the success and failure of you web site, and quite possibly your entire business.
How to Choose Your Domain Name
One of the first things you should know is that there are several top level domain (TLD) extensions to choose from. The conventional wisdom among internet marketing professionals is that .com and .net extensions offer your web site the most credibility, followed by the .org and .info extensions. If none of the preferred TLD extensions are available there are a handful of others such as .us, .me, .co, and .ws, Whenever possible you should choose the .com extension since that is what the vast majority of web surfers enter by default when looking for a particular web site. If for example you own weightloss.net, and a potential customer wants to visit your website, there is a very good chance that they will key in weightloss.com and end up at a competitors website. As a result of this issue one of the most important considerations when choosing a domain name is to get the .com extension if at all possible.
The next thing you have to do is to give serious consideration to the domain name itself. For this example we will be building a site around the widget niche. A domain name similar to ?wehavegreatwidgetsatgreatprices.com? is not the best option as it is too long and difficult for potential customers to enter into their browser. But you will find that ?lowcostwidgets.com?? is a domain name that has the potential of attracting quite a lot of traffic. A shorter domain such as this is one that most folks will have no problem remembering. This can be one of the biggest reasons for you to try to locate a very short domain name.
Another important thing to do is make sure that the domain name that you choose matches the niche market you are targeting. So if you are planning to enter the widget niche, try to make sure you have the word ?widget? within the domain name. Expanding on this idea a little further, another important aspect of your domain name choice should come from keyword research. Use a keyword tool such as Market Samurai to see what terms related to widgets are most often searched for.? If you notice that there are a large number of searches for the phrase ?cheap widgets? you will find that domain names such as ?cheapwidgets.com, or ?buycheapwidgets.com? will tend to rank highly in the search engines and as a result, attract a large number of visitors..
One mistake that many new marketers make is choosing a domain name that sounds ?catchy? but doesn?t fit the niche they are in. Once more, if you are targeting the widget niche don?t choose ?hiphop.com? just because you think it sounds cool.
I am sure by now you understand how important it is to select the right domain name for your Internet business. The strategies above were developed to help you attract ?organic traffic? from the search engines and if you don?t adhere to them you might find that getting top search engine ranking may be extremely difficult.
Related posts:
- Top 10 Affiliate Tips for Beginning Online Marketers
Source: http://www.marketingmonger.com/domain-name-choice-is-essential-to-your-online-success
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